More than two-thirds of American companies say reducing electricity costs is as essential to boosting their brand as it is to staying competitive from a financial perspective, according to a recent report by Deloitte.
The 2012 reSources Study reports that that while 85 percent of companies claim electricity cost reductions are essential to staying financially competitive, nearly as many (81 percent) believe they are critical to brand building.? This number is up 11 percent in one year.
Here in Massachusetts, companies are leading the charge toward competitive energy management. John Daley of Scout Construction and Development and operator of the Sea Crest Beach understands how important brand image is for business.
?Our guests come to enjoy the beauty of Cape Cod, and they appreciate being able to stay at a resort that does its part to protect our natural resources,? says Daley. ?So greening the Sea Crest Beach Hotel not only saves us money and helps us protect our piece of the Cape, it helps us market our resort.?
In working with businesses across the state, it is that clear energy efficiency investments impact an entire organization from the bottom up.? Not only do many see their annual energy bills reduced significantly, but most companies end up seeing an increase in productivity and employee morale as a direct result of facility upgrades. In its study, Deloitte also points out additional drivers behind energy management programs as ?just doing the right thing? (49%), ?the regulatory climate? (32%) and ?employee motivations? (31%).
?Corporate America is coming to a clear consensus: Energy efficiency is an important competitive advantage,? says Greg Aliff, vice chairman of Deloitte and the report?s co-author. ?It is no longer just the purview of plant operations or building management. Senior leaders are beginning to view it as a strategic business driver.?
For full details on the report and to benchmark your company against others, visit Deloitte?s website at? http://www.deloitte.com/us/resources
Source: http://www.mabizforcleanenergy.com/energy-management-key-to-enhancing-business-branding/
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