Now, I don't pretend to know very much about the relationship between big pharmaceutical companies and healthcare professionals, except that I do know it's complicated. A huge amount of money is spent on R&D in the Life Sciences, and in turn, more money is spent marketing the resulting drugs and treatments. And in any industry, market intelligence is crucial, as is getting your message across to decision makers. In this case, on the ground at least, that means doctors and other healthcare professionals. But until recently, the feedback loop between marketing message and recipient has tended to lag a little. InCrowd aims to change that through its on-demand platform which enables pharmaceuticals to survey screened and targeted healthcare professionals in real-time. Today, the company has announced that it's closed a $2.2 million Series A round led by Nauta Capital.Source: http://feedproxy.google.com/~r/Techcrunch/~3/zJFnFwwr1Lw/
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